Durian Festival 2017

Written by Ria Jose

“King of Fruits,” this is what people often call durian. Whether you like it or not, you must admit durian looks regal. And yes, its smell lords over all other fruits. And for those who love it, its taste is simply like no other. Luckily, it is one of the fruits that is bountiful here in Davao and it is one of the fruits that is celebrated during the Kadayawan Festival. And SM Lanang Premier celebrates this king of fruits through the Durian Festival 2017.

SM Lanang Premier's Kadayawan Durian Festival 2016

SM Lanang Premier’s Kadayawan Durian Festival 2016

Durian Festival 2017 Launch

The Kadayawan Durian Festival 2017 launched on August 11 at the SM Lanang Premier Northwing Event Grounds. SM gathered partners in the agriculture industry to celebrate another bountiful harvest of fruits, flowers, vegetables, and crops. And most of all, Davao’s durian.

SM Lanang Premier Mall Manager Therese Lapeña-Manalo shares, “As with every Kadayawan season, SM Lanang Premier is a key venue to celebrate the city’s festivity of bounty and blessing.”

Councilor Marissa Abella, Bureau of Plant Industry Center Chief Dr. Lorna Herradura, Department of Science and Technology Assistant Regional Director Elisa Mae Solidum, SM Supermalls Group Brand Manager Aron Dalaza, and SM Lanang Premier Mall Manager Mary Therese Lapena-Manalo at the opening of SM Lanang Premier's Kadayawan Durian Festival 2017.

Councilor Marissa Abella, Bureau of Plant Industry Center Chief Dr. Lorna Herradura, Department of Science and Technology Assistant Regional Director Elisa Mae Solidum, SM Supermalls Group Brand Manager Aron Dalaza, and SM Lanang Premier Mall Manager Mary Therese Lapena-Manalo at the opening of SM Lanang Premier’s Kadayawan Durian Festival 2017.

If you missed last year’s Durian Festival, don’t miss it this year. The Kadayawan Durian Festival 2017 offers a wide selection of durian varieties, flavors, and even colors.

While the streets are not yet overflowing with durian, it will soon. And along with more harvest, Lapeña-Manalo is optimistic that the price of durian will drop in the coming days.

The Kadayawan Durian Festival 2017 will run until September 9, 2017 at the SM Lanang Premier Northwing Grounds.

So this Kadayawan Festival, gather the gang and indulge in durian. There’s no better way to enjoy the King of Fruits than in the comfort of SM Lanang Premier’s Kadayawan Durian Festival.

For inquiries about SM Lanang Premier and Kadayawan events at the mall, call +6382-2850943 loc. 135-138. For updates and more information like SM Lanang Premier on Facebook at https://www.facebook.com/smlanangpremier, and follow @SMLanangPremier on Twitter and @SMLanangPremier on Instagram.

Image of Kadayawan Durian Festival 2017 Launch courtesy of SM Lanang Premier’s PR Team.

This post was written by Ria Jose

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